CORONA BEER ( Mexico / USA )
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CORONA BEER ( Mexico / USA )

This project was a TVC for Corona Beer shot on exotic locations at the world famous Mehrangarh Fort in Jodhpur (Rajasthan) over 3 days and for 1 day at the Taj Mahal in Agra, one of the Seven Wonders of the World.

It was a very challenging project shot with 2 Arri 435 Camera setups in 35 MM, a Steadicam with an operator, Remote Control Jimmy Jib with an Arm of 40 ft, HMI Flicker free Arri par lights.

Props included 32 Tuktuk’s, 24 camel carts, 16 bullock carts, 12 cows, 4 truck trailer

Main Talent consisted of 25 snake charmers arranged from Jodhpur City and surrounding villages and cities with all their accessories.

Talent included 8 Foreign tourists of nationalities like Europeans, British Blondes, Chinese Japanese and local talent of 400 local Rajasthanis dressed in traditional colorful costumes and turbans.
The 65 member crew members from Mumbai consisted of Line Producer, Art Director, Wardrobe Stylist, Production Assistants, AD’s, location Managers, Gaffer, Light Boys, Set Decorators.

The Art Director’s team built sets on locations at the fort of a local marketplace and interiors of snake charmers homes.

The project was executed within 6 weeks of pre-production and a total of 4 shooting days with frequent trips between Mumbai and Jodhpur.

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